Aura
A complete corporate identity built on my own concept. Botanical skincare told like a magazine, not a shop.
Own project
2026
Concept, identity, art direction, editorial design
Made largely with AI (Claude, ChatGPT), to understand how it works and keep up with it. NO.RÉ and PARAMOR show the same standard without it
Editorial, campaign, social
Concept
Luxury, to us, is restraint. The fewest ingredients, considered most.
The AP monogram, a high-contrast serif and soft natural light carry the brand. Every post reads like a page from a magazine: a headline, a lot of air, one product.
Applications
Key visual, carousel and grid for launch. A complete launch kit, made as an own project.