No.Ré
A corporate identity that connects interior design with fragrance. Monogram, colour system, packaging, poster campaign and a first mark for a subsidiary brand.
Nouvelle Récupération, French for “new recovery”
University project, FH Diploma Hannover
Concept, art direction, identity, packaging
Made entirely without AI
The brief
Two worlds, one brand: interior architecture is visible, fragrance is not. The identity had to carry both without one overpowering the other, and it had to be able to grow into a subsidiary brand.
The solution
A monogram that interlocks N, O, R and É into a form that can be mirrored. The mirroring is the transition between the two worlds. Five colours from midnight blue to berry red, plus a turquoise that leads the fragrance line.
Moodboards for light and material first, then type. The palette came from shadow on warm plaster.
A brand has to be able to grow. The subsidiary brand was the real test of whether the system holds.